The OVERTAKE logo embodies momentum, ownership,
and the promise of new value and freedom.
01
//LOGO
LOGO
The OVERTAKE symbol is a gateway to new value, freedom, and digital ownership.
Its sharp form and open center reflect clarity, trust, and momentum — a timeless mark for leaders of the next generation.
02
//ICON
ICON
Designed for clarity and recognizability at small sizes, our logo reflects the core of our brand—bold, minimal, and future-ready. The icon must remain sharp and legible across all browsers, tabs, and devices. Whether seen once or often, it should instantly communicate trust, tech, and ownership.
03
//COLORS
COLORS
OVERTAKE’s primary color system is built for clarity, energy, and contrast. Each tone serves a purpose — from establishing trust to capturing attention. Our palette is designed to scale across interfaces, media types, and emotional states.
HEX :
#0018FF
RGB :
24 / 255 / 100
HSL :
233° / 100% / 50%
HEX :
#FF0050
RGB :
255 / 0 / 80
HSL :
341° / 100% / 50%
HEX :
#14141A
RGB :
20 / 20 / 26
HSL :
240° / 13% / 9%
HEX :
#F5F6FC
RGB :
245 / 246 / 252
HSL :
230° / 50% / 98%
04
//TYPOGRAPHY
Typography
OVERTAKE’s typography system balances clarity with character across all touchpoints. Display fonts like Gosha Sans provide bold personality in headlines and calls to action, while Geist ensures clean, legible structure throughout product UI and body text. Typography is used to create rhythm, focus, and hierarchy—making navigation intuitive and messaging impactful.
Primary
Own Your Game
Gosha Sans for headlines, hero sections, and brand statements
Secondary
Space Grotesk
(Web Display)
Own Your Game
Space Grotesk across web UI, navigation, and system text
Geist
(UI and Body text)
Own Your Game
Geist for body content and UI elements